Tipico Teams Up with NetEnt for New Jersey Online Casino ExpansionEuropean online gambling operator Tipico has teamed up with NetEnt to support its expansion into the United States, according to a Tuesday press release on the Swedish content provider’s website.
Under the terms of a recently penned content supply deal, NetEnt will provide its operator partner with access to a selection of its award-winning games portfolio as Tipico moves into the regulated online gambling market in New Jersey.
The Garden State will be the first stop in Tipico’s US expansion campaign. The operator has applied for a license from the New Jersey Division of Gaming Enforcement and awaits regulatory clearance to launch an online casino and a digital sportsbook in the state.
Tipico’s New Jersey website will feature NetEnt content from day one, it became known. A selection of the Swedish provider’s games portfolio will become available to Tipico’s New Jersey players when the operator launches its locally licensed business, including a range of NetEnt slots such as Divine Fortune, which enjoys massive popularity among US slots fans, as well as many of the company’s table games.
The Swedish supplier plans to continue to roll out more content with Tipico in New Jersey over the second half of the year. Aside from NetEnt’s games portfolio, the operator will also gain access to its partner’s marketing tools, including Free Spins and more.Happy to Be Chosen as One of First Content Partners
Commenting on their partnership with Tipico, Brian Craft, Vice President Commercial of NetEnt Americas LLC, said that they are happy to have been chosen by the gambling operator as one of its first content providers as it begins its US journey.
Mr. Kraft went on to say that they are looking forward to having their games in front of Tipico’s players and working with the operator to grow its business across regulated markets in the US.
Tipico US Business Managing Director Adrian Vella said that they are excited to land a partnership with NetEnt as they kick off their expansion into the US and that with a proven track record in New Jersey’s regulated market and its acclaimed catalog of branded games, they are confident that their players will love NetEnt’s gaming offering.
News about Tipico’s alliance with NetEnt emerge just a week after the operator announced that gambling software giant Scientific Games would power its entry into the New Jersey market.
Under the terms of its agreement with Scientific Games, Tipico will gain access to its partner’s Open Gaming System aggregation platform as well as the OpenGaming product suite. Scientific Games’ library of aggregated content includes more than 2,000 proprietary and third-party studio titles and innovative engagement features such as Free Rounds and Jackpots.
As mentioned above, Tipico awaits regulatory approval from New Jersey regulators to go live in the state. The company has teamed up with Atlantic City’s Ocean Casino Resort to secure a Garden State market entry.
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